3 Things a Roofing Contractor Needs for a Successful Blog

By Barbara A. Alvarez

If you're a business owner and all that you've done for the past 20 years is look at numbers and manage employees, then this post is for you.

Here are some essentials of a successful blog that would translate your contractor marketing efforts into new leads, greater likeability, and more business for your company. According to experts, the list of must-haves is surprisingly short and sweet. You need:

Freshly Updated Posts

Unlike ordinary web pages, a blog site is dynamic. It's a work in progress. Each update you post is called an entry, and most homeowners expect your entries to be current and reflective of your expertise.

There are no set rules on how often you should update your blog. What is important is that like conventional journals, you follow a consistent schedule for posting and that the content makes readers want to call you for an appointment.

Business Information

For prospects to check whether you are legit, they would need your office address, landline number, e-mail address, license number, and other credentials.

Generally, these are placed in the "About Us" page but can also be mentioned at the concluding blurb of your blog entries.

Sample Photos

Instead of telling prospects how good you are, show them. It's not unusual for roofers to post pictures on the blog site.

Roofing customers usually want to see photos of the crew, equipment, roofing materials, and before-and-after images of the home improvement.

Do giving out updates, disclosing company information, and posting photos seem like a handful? If they are, then consider a third party to set up your blog site for you.

However, if you find the entire process manageable, then you might just be able to wing your way. With the right mentor to guide you, blogging can be an enjoyable marketing strategy that's good for your roofing contractor business.

About the Author:

I found out that problems can be easily eliminated if you have an effective construction marketing strategy in place. Visit, www.ATX-Global.Com and get FREE Business Owners Guide To An Extremely Successful And Profitable Home Improvement Business.